Send Content From Sprout to Employee Advocacy | Sprout Bites

Empowering your employees to share brand content doesn't have to mean duplicating your efforts. In this Sprout Bites video, I'm going to show you how to simplify the process by sending content directly from Sprout into your Employee Advocacy feed. Hi there, my name is Liz and I'm a Strategic Services Consultant on the Professional Services team at Sprout. Before we walk through the workflow, there are a few technical prerequisites to ensure your accounts are ready. First, your Sprout Social account and Advocacy will need to be enabled. To unlock the full power of this integration, you'll also need to connect your accounts under Settings and Integrations. Connecting these platforms allows you to see Employee Advocacy reporting in Sprout, send content from your calendar, and create advocacy stories at the same time as your Sprout posts. Contact support if you need assistance connecting your accounts, or search "How do I connect my Sprout and Employee Advocacy accounts?" in the Sprout Social Help Center. Let's look at the first workflow: creating a story during the publishing process. In the Compose window, select a single LinkedIn profile. After drafting your post, choose a specific date and time to publish — keep in mind that duplicating the post or selecting multiple dates will prevent you from sending it to Employee Advocacy as a story. Scroll to the bottom of the window and click Create Advocacy Story. Here you can customize the story title and internal description for employees. Within Advanced Settings, you can apply tags or feature the story at the top of the feed for maximum visibility. You can also leverage content that's already live. Navigate to your calendar and switch to List, Month, or Week view. For any sent messages on Facebook, X, or LinkedIn, click the Send to Advocacy icon. This passes the post into the Sources tab within Employee Advocacy, where an admin or curator can review, edit, and officially publish it to the feed — making it easy to bridge the gap between your brand and employee social presence. By streamlining these steps, you ensure your best brand content reaches a much wider audience. Try sending your next post to advocacy today.